Looking for effective China Social Media Marketing Solutions ? We help you achieve Highest Conversion Rate on Weibo.com (Counterpart of Facebook and Twitter in China).
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Weibo is the counterpart of Facebook and Twitter in China, with 300 million users.
Weibo Marketing 101: The Rise of Weibo in China and the Power of Weibo Marketing-1. What is weibo?
After all, what is Weibo? Weibo(微博), also known as microblog, is the most popular and rapidly growing twitter-like social networking platform in China in the past year. As of December 2011, almost half of China’s 513 million internet users have signed up for weibo accounts. China’s weibo market is dominated by two top players: Sina and Tencent. The past two years has seen the exponential growth of weibo usage in China. The trend continues well into the year of 2012. According to a recent financial report by Sina, sina weibo (weibo.com) currently has more than 300 million registered users who produce over 100 million posts every day. Among the registered users, 9% (27 million) are active users. Sina’s weibo users, daily posts and the active users all tripled in the past year. Last week Tencent announced at a conference that its registered weibo(t.qq.com) users have reached 400 million and over 68 million (17%) are active users. Among all the users, thirty-two have more than 10 million followers.
What are the similarities and difference of Weibo vs. Facebook
Weibo dominated social media in China, Weido's audience is typically older, and discuss more professional topics.
What are the similarities and difference of Weibo vs. Twitter
Weibo allow you publish more contents.
2. Why is Weibo so Popular in China ?
China’s weibo platforms are more than copycats of twitter. They have integrated the good features of Twitter, Facebook and other social network platforms. Here are some of the top reasons why Chinese internet users are so eager to embrace weibo.
China's twitter, Weibo.com
•Weibo is easy to use, short to read, fun to check.
•Weibo is accessible on mobile devices.
•Weibo provides the most up-to-date information users subscribe to.
•Weibo helps people keep in touch with their social network.
•Weibo expands users’ social network.
•Weibo provides an open forum for users to discuss various issues.
•Weibo brings celebrities, experts in different industries, brand names directly to customers.
•Weibo helps everyone become a broadcaster of their own thoughts and actions.